Global Consumer Banking Group

What is Consumer Banking?
Consumer Banking is the flagship of Citi and is one of the most powerful brands in the industry.  It addresses the full spectrum of customers' financial needs through retail banking and consumer finance, offering more to the world's consumers than any other financial institution.
What services do we provide for our clients?
Consumer Banking offers customers one of the broadest distribution networks of any financial services company. We boast more than 4,200 consumer finance branches, 3,900 retail bank branches and more than 17,000 Citi-branded ATMs around the world.
Citi's consumer businesses, which serve more than 200 million clients in 53 countries, are able to leverage the unique advantages of our historic franchise; our world-class brand, our unmatched expertise and our global reach to expand our distribution, deepen client relationships, and provide industry-leading products and services.
How are We Structured?
We see a huge opportunity in offering clients a more integrated product set instead of approaching them as separate businesses, no matter what channel they may use, including:

• Consumer Finance
  • Real Estate Lending
  • Student Loans
  • Auto Loans
• Retail Distribution
  • Citibank branches
  • CitiFinancial branches
  • Primerica Financial Services
• Retail Banking
  • Retail Bank branches
  • Small and middle market commercial banking
  • Investment services
  • Retirement services
  • Real Estate Lending
  • Personal Loans
  • Sales Finance
• Commercial Business
  • Small- and middle-market commercial banking